Northern New Jersey is experiencing a renaissance — and Black entrepreneurs are at the center of it. From thriving storefronts to innovative startups, Black-owned businesses across Essex, Hudson, and Union counties are not only transforming their communities, but also redefining what local economic power can look like. These businesses are more than places to shop or eat — they’re cultural hubs, economic engines, and symbols of self-determination.
Essex County: Building Legacy in Newark, East Orange & Beyond
In Essex County, Newark continues to be a beacon for Black excellence in business. Walk through downtown and you’ll encounter a new wave of creative entrepreneurs who are breathing life into the city’s commercial corridors.
Take BrownMill Company, a fashion-forward streetwear brand with a storefront on Halsey Street. Founded by a collective of young Black creatives, BrownMill merges sustainability with heritage style, creating garments that reflect Newark’s vibrant energy. Or visit The Source of Knowledge, one of the nation’s few remaining independent Black-owned bookstores, offering literature that celebrates the African diaspora and hosts readings from local authors.
East Orange and Irvington are home to dozens of wellness-focused ventures. House of Glory Spa offers holistic skincare services rooted in African traditions, while Soul Bowls delivers plant-based meals that promote both health and heritage. These businesses don’t just cater to customers — they uplift community consciousness.
Hudson County: Innovation Meets Culture in Jersey City
Jersey City has emerged as a cultural and entrepreneurial hotspot, and Black-owned businesses are part of its creative backbone. From tech to beauty, they’re reshaping what urban success looks like.
The Grind Shop, a cozy coffee spot co-owned by a Black and Latinx duo, has become a beloved neighborhood staple. It’s not just the espresso that draws crowds — it’s also the collaborative events and open mics that create space for Jersey City’s voices to be heard.
For beauty lovers, Nail Glam Studio in Journal Square is setting trends in self-care with personalized nail art experiences. Meanwhile, the local tech scene is being influenced by Black founders such as those behind AppifyJC, a digital consulting firm helping small businesses get online and thrive.
Union County: Small-Town Roots, Big-Time Impact
Union County may not get the same media spotlight, but its Black-owned businesses are quietly driving change. In Elizabeth, Tastee Platters combines Caribbean and soul food with modern presentation, drawing patrons from across the tristate area.
In Plainfield, Legacy Gym is more than a place to work out — it’s a youth mentorship hub where founder and trainer Malik Carter helps young people build both physical and mental strength. Meanwhile, Sweet Blessings Bakery, run by a local mother-daughter duo, has turned family recipes into an online sensation with pop-up appearances and wholesale deals.
More Than Just Business
These entrepreneurs aren’t just creating jobs — they’re building legacies. They’re reclaiming space, infusing culture into commerce, and investing back into their neighborhoods. Many sponsor school supply drives, mentor high school students, and partner with local non-profits.
Supporting Black-owned businesses in Northern New Jersey means more than just making a purchase. It means affirming identity, investing in local ecosystems, and helping ensure these cultural anchors remain standing for the next generation.
Want to support? Explore our local Black business directory (coming soon), submit a business spotlight, or tag your favorite entrepreneur on social using #HfYCBlackBiz.
Because when our businesses thrive, our communities rise.
Know a business we should feature? Share your story or nomination at Here for You Central. Let’s celebrate the power and pride of Black entrepreneurship — together.
